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Leaving a huge high profile gig for one of gamings most well known companies to join an iPhone game developer? If you need proof to see just how far iPhone gaming has come in less than a year look no further. Gamastura is reporting that Sega's CEO Simon Jeffery is going to be leaving the company to head Ngomoco's new branch Plus Publishing. One of the most appealing parts of the job, Jeffery says, is the democratization of video games.
"I've been in the video game business for a very long 22 years, and I've pretty much worked in big, established companies that whole time since the beginning," Jeffery tells Gamasutra. And he says he's excited to see a "polarization" in the industry, an alternative to the hit-driven blockbuster model.
"People have stopped talking about the $25 million games, and we're talking about the $25,000 games," he says. "That shift in gaming has happened remarkably quickly, and I really want to be part of that."
Plus Publishing, aside from publishing games from various developers, is looking to create a network for mobile titles similar to Microsoft's Live service. Gamasutra speaks to Ngmoco's co-founder Joe Keene about the new project.
Another way will be the company's Plus Network -- for now, Keene won't share specifics. But one thing he'll say "is that building a community of gamers in these kinds of experience is really core to our future strategy, and one of the things that will be leveraged highly in the work that Simon will be doing."
"Making sure we can always address that audience, and that that audience is connected to one another and communicating with one another about what they're doing, what they're playing -- competing with each other, challenging each other ...that, we think, is an important new way to keep successful."
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